Include serial number information in a Silent Software Package install

Hello everyone,

We have ITMS 7.1 SP2

How do you include serial number information, including other info such as username, company name etc..when you are installing a software package in Silent mode (no user interaction)?

To be more specific, I am trying to install Adobe Acrobat in Silent mode but do not understand how to include the above mentionned information.

Please help !!!